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Von Dutch is more than a brand.  Kenneth Howard AKA Von Dutch was a man, a legend and a piece of popular American culture known as the "GODFATHER OF MODERN DAY PINSTRIPING" & "ORIGINATOR OF KUSTOM KULTURE”

Born in 1929 and the son of a well-known sign painter and gold-leaf man at a shop in South Los Angeles, Von Dutch had a leg up in fulfilling his destiny as the Godfather of Modern Day Pinstriping.

At the age of 15, Von Dutch took a job as a mechanic at George Beerup’s Motorcycle Shop, at a time when pinstriping on cars and motorcycles was a dead art.  While working at Beerup’s Shop, he would sometimes take a motorcycle home and pinstripe just for the sake of art.  He would bring them back to the shop and the shop owner was amazed at what Von Dutch could create and while that may have ended his short lived tenure as a mechanic as the shop, he was now in painting and striping. Over the next decade Von Dutch honed his art form and built his reputation as the Godfather of Modern Day Pinstriping.